Earth Hour 2026.

Belgrade, April 3, 2026 - On the last Saturday of March, Yettel and SBB took part together for the first time in the “Earth Hour” initiative. For the past eighteen years, from 8:30 p.m. to 9:30 p.m., Yettel has switched off all advertising displays and lighting at its Headquarters and stores across Serbia, thus contributing to environmental preservation and protection.

The campaign was held under the name “Give an Hour for Earth” emphasizing that the symbolic turning off of lights should lead to long-term behavioral change. The goal of this year’s campaign was to encourage people, companies, and communities around the world to dedicate one hour to concrete actions for nature protection and the fight against climate change, while also raising awareness about biodiversity conservation and sustainable lifestyles.

More than 190 countries took part in the initiative. In this way, electricity consumption was reduced by around four percent during that one hour. These results make Earth Hour one of the largest global environmental initiatives, aimed not only at immediate energy savings, but also at collectively raising awareness and driving long-term change.

Yettel continues to support initiatives like this and encourages others to join in the efforts to preserve the Earth.