Belgrade, April 2, 2025 – Yettel TV enters a new era today, expanding its offering with a wide range of new sports content and enhancing Serbian customers’ access to world-class sports, film and entertainment channels.

Via the Arena channels, customers can now enjoy access to all local and global sports leagues, competitions and events - from the Premier League and UEFA Champions League, to the EuroLeague, NBA, ABA League, Formula 1, NFL, ATP, Moto GP, and much more. 

“This is an exciting time for Yettel. We are thrilled to now offer all available sports content to our customers. This move also marks a significant step for the broader market, raising the quality and diversity of the available offering across the country. I also want to extend a warm welcome to SBB into the e& PPF Telecom Group. I believe that together, along with Yettel Bank, we can achieve great things for our customers,” said Mike Michel, CEO of Yettel. 

Plans for additional future channels will be facilitated by the modernisation of Yettel’s TV platform, which is already underway and is expected to complete in the coming three months. Once the platform is completed, customers will be able to enjoy an enhanced, seamless, personalised, and immersive user experience and more content, including United Media channels.

Under e& PPF Telecom Group, both Yettel Serbia and SBB will continue to invest in network expansion, content enrichment, and digital innovation, aligned with the integration of the e& PPF Telecom Group portfolio in Serbia and the evolving needs of its users.