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MapApp – education on digital literacy in a fun way


On average, students spend more than three hours daily on the Internet, and the oldest spend up to four and a half hours. According to the EU Kids Online study, even two-thirds spend between four and seven hours on the Internet during weekends. Children primarily use the Internet for fun and communication with their peers.


Belgrade, September 25 -To educate students in elementary and secondary schools on digital literacy in a way that is entertaining for them, Yettel and Appworks created “MapApp” - an interactive educational poster on the safe use of the Internet. The poster has been distributed to 300 elementary and 150 secondary schools in Serbia.


The poster shows QR codes. By scanning any of the QR codes with a mobile phone or tablet, students reach the digital content within a particular application, MapApp. Through texts, video content, and quizzes, children learn about the safe use of the Internet, personal data protection, how to recognize a threat on the Internet, and whom to contact in case of a problem.

“We wish to encourage children to use technology for learning, not just for fun. According to the European Framework of Key Competences in Education, digital knowledge and skills are one of eight key competencies in education. As the provider of internet services, we consider it our responsibility to educate people, especially children, how to use this resource safely. We have set a goal to train 90,000 people in digital skills by the end of 2025, " says Milica Begenišić, ESG and Events Manager at Yettel.

Micro-learning as an answer to an increasingly smaller scope of attention


Studies have shown that the students' scope of attention lasts from 10 to 20 minutes, depending on age and way of learning. That is why the concept of micro-learning, on which the MapApp poster is based, is an excellent way for children to remember as much information as possible.


Micro-learning is learning in small units with short-time deadlines. Learning time intervals last from two to 20 minutes, maximum. This is an efficient learning method as it attracts and occupies students' attention. Contents are made so that they are easily remembered, knowledge is kept longer, students' interest is increased, and they are stimulated to further investigate the subjects they are interested in on their own. A study by Dresden University shows that micro-learning improves the retention of information by 22% compared to standard learning methods.


Together, Yettel and Appworks are contributing to creating safer digital surroundings for children and the young.